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Targeted Practice Development

Personal Branding for Individuals

When prospective clients are looking for a lawyer, choosing with whom to work is not easy— unless they have a referral from someone they know and trust. Alternatively, you may have such a presence in the marketplace that they already know your name as a widely acknowledged expert and contact you based on your reputation alone.

If you would like more clients to be beating a path to your door, you may be interested in the answers to the following questions:

• How can I develop my differentiation from the rest of my apparently well-qualified competitors?
• How can I weather the ups and downs of the economy and maintain my fee income?
• What do I need to do to become a long-term trusted advisor to my clients?
• What specific professional niche do I want to take ownership of?
• What if my work is fuelled by passion rather than my pay cheque?

The brief answer is simple: Be yourself. Use what's important to you, your interests, attributes and skills to develop a personal brand that will be clearly differentiating and shout your unique promise of value.

When you have identified and articulated your differentiation and how it resonates with your ideal clients, you can put together a communication plan for reaching your target audience, catapulting your practice to a new level.

If you want to build your practice or career in a way that will be most satisfying while achieving your goals, you can work with Dorothea Stuart on your own targeted practice development programme.

Depending on your location, targeted practice development can take place in face-to-face meetings, on the telephone or a mixture of the two. Often telephone meetings are the most time-efficient if you have a tight schedule or are travelling regularly.

Understanding what makes you unique as a professional and creating a plan to leverage it is invaluable to you as you build and nurture your success. - William Arruda

It's easy to decide what you are going to do. The hard thing is deciding what you're not going to do. - Michael Dell

Dorothea Stuart
London, United Kingdom
+44 (0)20 8891 2669 office · +44 (0)7930 634 047 mobile · email

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